It turns out a large chunk of my audience on Pinterest is in the 25-34 age category, according to their Analytics tools. That’s quite a surprise—I would have imagined a little less in this age group and more in people aged 35-44 and older—as I create a lot of good old-fashioned objects as a designer, things like Christmas cards, which many young people don’t send anymore, I feel. What are your thoughts on this? Maybe young people are embracing this tradition, and I’m not aware of it. But then, of course, now that I think of it, I’m also creating and sharing funny—and sometimes even zany—stuff with a broader appeal, along with very cute items for, well, newborns. I don’t know what the stats are for that, but even as people wait longer to have kids, they still probably bring more babies into the world in the 25-34 age group than in the 35-44 one.
But when it comes to Christmas cards in general, I connect more with older age groups. Same thing with sending out cards when you move into a new home. I love to create we’ve moved photo announcements—and also combine the new home announcement with Christmas cards (post to come).
Then there is, for me, the question of new baby announcements. I created lots of those—and not only cards but also photo frames, magnets, and then ornaments, keychains, and other items—and those didn’t get much traction. But I keep at it, because I had a new idea this year: to create cards with a unicorn and a baby in a bassinet, where the baby has different skin tones. I wrote a post about that, and in this post I’ll show you the new baby photo cards I created for Christmas!
Note that I also have cute personalized baby blankets using this same illustration of a magical unicorn watching over a baby of various skin tones in its bassinet, as well as a second one with the unicorn carrying said baby in its bassinet. These newborn blankets come in two patterns and several colors! Here’s the whole collection. I’m personally very attached to it 🙂
But now back to Christmas photo cards customized to announce the arrival of a cute little baby in a certain calendar year (approximately)! I hope you’ll be as excited about them as I was when I was creating them (with the help of a super talented team of two illustrators).
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I hope you’ve enjoyed today’s presentation! As always, pins and shares are much appreciated!
To a happier, healthier life,