There is nothing like being together in person.

Last week I had a film shoot in California. It was a multiday shoot with a new division of a company we have been working with for many years. Thanks to Covid, we had never actually met any of the clients we worked with on this shoot in person.

The shoot represented more than just another day out of the office. It meant that we began an official relationship, in person, with 7 new people. It was a great reminder that some people are much taller and some are much shorter than they appear online.

The Insight

Everything changes when you meet in person. The conversations are different. The connections are different. The chemistry is different. The compliments feel different in person. And there is much less asking, ‘Can you guys hear me?’

You can’t experience the full pull of human magnetism on the phone or via video conference. Zoom…